Documenting… MamaPapa

Documenting… a series dedicated to finding the unique and the stylish –
places you will want to visit, explore or know about – 
as seen through the eyes of CATHERINEGRACE

Mama Papa, Avalon, Sydney’s Northern BeachesMP blog #1

I can’t… I mean… I literally have no words! I actually drew breath when I walked into Avalon’s Mama Papa. The store is seriously beautifully and impeccably curated; a truly enchanting space to peruse.MP blog #2MP blog #11MP blog #6Virgine Batterson, MamaPapa’s French born owner, stocks her own label, MamaPapa, alongside a carefully selected mix of Australian and international offerings. Brands include Cloth and Thread, Jess Brown Design, ATELiER ATSUYO ET AKiKO, Numero 74 and Polder. These studios are at the forefront of children and women’s design, yet Virgine has designed her store without a breath of ego or splashing about of brand names.  The store is merchandised to delight, creating a visual story for the customer to enjoy. And enjoy I did!MP blog #3MP blog #7MP blog #22MP blog #18With pieces to style your little one, and yourself, as well as exquisite, handcrafted, toys and accessories, it is virtually impossible to walk away empty-handed.  Not one to attempt the impossible when it comes to shopping, I came home with some gorgeous goodies – which have already featured, and will no doubt continue to feature, heavily in my Instagram shots.MP blog #5LPL blog #13LPL blog #16MP blog #10MamaPapa is at shop 11, 20 Avalon Parade, Avalon, on Sydney’s Northern Beaches; just across the arcade from Table Tonic {previously featured in the Documenting… series}.  Go and soak up the goodness, but don’t park too far away – there will be bags to carry!LPL blog #14

{the details}

Photography – catherine & grace

+ MamaPapa // // // Shop 11, 20 Avalon Parade, Avalon

xx Catherine JPEG





For more in the Documenting… series click here.

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